Tuesday, February 03, 2009

Once Again, Texas Leads the Way

Super Bowl pitch for adultery finds market in Houston | Front page | Chron.com - Houston Chronicle: "Football fans are used to outrageous ads on Super Bowl Sunday, but a 30-second pitch for adultery had Monday-morning quarterbacks buzzing.

“Infidelity is a form of betrayal, and the idea of portraying betrayal as an answer to relationship problems is mind-boggling,” said family therapist Tim Louis in Houston.

He was referring to the $250,000 spot for AshleyMadison.com, an online dating service for married folk.

The ad, deemed inappropriate by NFL and NBC officials, ran only in Texas. It showed a couple celebrating their anniversary at a white tablecloth restaurant. The man blew his nose, answered his cell phone, then stood up to leave in the middle of dessert."

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