Thursday, July 09, 2009

One More Sign of the Apocalypse

Summer movie season cooling off - Los Angeles Times: "It may be an honest admission that Hollywood finally has run out of ideas, but this week's announcement that DreamWorks is developing a movie based on the View-Master couldn't come at a more fitting moment: Brand names people have heard of -- even those associated with a simple toy -- now mean more to a film's success than $20-million stars."


  1. Too bad. There are those great Sheriff Dan Rhodes books they could make movies out of...

  2. Somehow they never think of the sheriff.