Thursday, June 10, 2010

A Chevy by any Other Name . . .

G.M. Proposes Leaving a Car’s Popular Nickname in the Dust - NYTimes.com: "Bye-bye, indeed, Miss American Pie. If General Motors has its way, you won’t be driving your Chevy to the levee ever again.

A 2006 advertising campaign used both Chevy and Chevrolet.
On Tuesday, G.M. sent a memo to Chevrolet employees at its Detroit headquarters, promoting the importance of “consistency” for the brand, which was the nation’s best-selling line of cars and trucks for more than half a century after World War II.

And one way to present a consistent brand message, the memo suggested, is to stop saying “Chevy,” though the word is one of the world’s best-known, longest-lived product nicknames."

Hat tip to Jeff Meyerson.

4 comments:

  1. Idiots.

    The local Chevy dealership here closed a few months ago, and now sits vacant. I used to walk past it and scare myself by looking at the sticker on the new 'Vettes. Oops, I mean "the new Chevrolet Corvette Sports Cars".

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  2. Jerry House12:25 PM

    Sorry, but no way am I driving my Chevrolet to the levrolet.

    At least we have muscle cars from Pontiac to fall back on. Oh...wait.

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  3. Almost as ridiculous as Ricky Nelson becoming Rick. No, more ridiculous.
    I've been thinking about cars lately. I've had two Plymouths and now they are defunct. I had a Datsun and they're defunct. I have an Olds and they're defunct. I had two Mercurys and they're about to go defunct.

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